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The New Video Summit:
Silicon Valley Meets Hollywood on the Internet
March 19, 2007 • San Jose, CA

AGENDA
 

8:00 to 9:00 – Registration and Breakfast

9:00 - Welcome

Cynthia Brumfield, President, Emerging Media Dynamics

9:15 to 9:45 – Keynote Speech

Erick Hachenburg, CEO, Metacafe

9:45 to 11:00 – Panel One

Field of Dreams: Are Viewers Really Watching?

As the number of video-related web offerings proliferate, the first question of the day has to be: are viewers really watching? If so, in a world with boundless choices of video, how do consumers know what they want to watch and when to watch it? Is the Hollywood star system no longer a reliable draw for viewers, or is the star system on the Internet a new and different model of attracting viewers? We will ever reach the point when there are too many video choices on the Internet?

11:00 to 11:15 – Networking Break

11:15 to 12:30 – Panel Two

The Odd Couple: How Well Do Silicon Valley and Hollywood Fit Together?

As Internet-based businesses increasingly rely on the goodwill of, and even partnership with, traditional video content providers, how well do the two communities understand each other? What kinds of conflicts and opportunities do the two communities face as they move ahead to make TV shows, movies, music videos and other forms of video entertainment available on the web? Do tech-oriented providers understand the business needs – and legal rights – of video content owners? And do content owners understand the inevitable progression of technology?

12:30 to 2:00 Lunch

Keynote Speech

2:00 to 3:15: Panel Three

All About the Benjamins: Who’s Making Money with Web-Based Video?

Despite the crush of new video web sites and online video distribution deals, it’s not entirely clear just how Internet companies and content creators will make money. At the same time, a variety of new business models have emerged – streamed versus download, subscription versus video-on-demand, advertising-supported versus premium – that make assessing the profitability of video-over-the-web difficult. Who’s making money off of web-based video and how? Are any of the business models emerging as clear winners? How will the riches be divided between the Internet distributors and the content creators?

3:15 to 3:30 – Networking Break

3:30 to 4:30 – Panel Four

Ordinary People:  How is Technology Changing Entertainment?

The rise of user-generated video and the increased fractionalization of entertainment choices are forcing traditional content suppliers to reexamine their business models and cope with mounting competition from innumerable sources.  Traditional viewers and moviegoers are taking control over their programming choices in ways unforeseen even five years ago?  Which technologies are wreaking the most havoc on the olds ways of doing business?  Do traditional entertainment companies have to adapt to the crush of new technologies and content sources and if so, how?

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