8:00 to 9:00
Registration and
Breakfast
9:00 to 9:15 Welcome
Cynthia Brumfield,
President, Emerging Media Dynamics
9:15 to 9:45 Keynote Speech
Herb Scannell, CEO
and Co-Founder, Next New Networks
9:45 to 11:00 – Panel One
A View from
Madison Avenue: Will Web Advertising Pay Off?
The Internet
increasingly looks like television, with almost as
many prime time hits and Hollywood blockbusters on
the Internet as can be watch on the TV set. But, in
the rush to capitalize on the new broadband medium,
it’s clear that the advertising community hasn’t
caught up with this new world of truly on-demand,
highly personalized and highly fractionalized
viewing. Will the advertising business model take
off on the Internet? If so, how long will it take
for Madison Avenue to acclimate to this sudden shift
in video consumption? How do networks and program
producers view the economics of traditional TV
versus web-based advertising?
-
Paige Albiniak,
Contributing Editor, IP Media Monitor
(moderator)
-
Ben Weinberger, CEO
and Co-Founder, DigitalSmiths
-
Jon Gibs, President, Vice President,
Media
Analytics,
Nielsen
Online
-
Amir Ashkenazi, CEO
and Co-Founder, adap.tv
-
Peter Naylor,
SVP, Digital Media Sales,
NBC Universal
11:00 to 11:15 – Networking Break
11:15 to 12:30 – Panel Two
Web Video is Cheap and Easy
to Make -- Or is It?
The Internet is
nothing if not unstructured, unruly and ultimately
unpredictable. Unlike traditional TV and movie
distribution outlets, which are hamstrung by
scarcity, high-capital costs, technology and control
by relatively few corporate giants, the web can
churn out successful videos produced by individuals
operating on shoestring budgets, using cheap tools
and innovative techniques. How is this wellspring
of creativity affecting traditional media companies
and what new kinds of content are emerging?
-
Daisy Whitney,
Contributing
Writer,
TelevisionWeek (moderator)
-
Eyal
Hertzog, Founder and Chief Creative Officer,
Metacafe
-
Daphne Kwon,
CEO,
ExpoTV
-
Peter Clem,
Vice President, Broadband Programming and
Production,
Scripps Network Interactive
-
Mike Hudack,
CEO, President and Co-Founder, Blip.tv
12:30 to 2:00 Lunch,
Keynote Speech
2:00 to 3:15: Panel Three
Is the Small
Screen Still the Big Time? Web Stars Jump to TV
Sets
Despite the rise
of the Internet as a TV medium, the traditional TV
medium is still a top destination for producers,
actors, animators and other creative artists.
Traditional TV networks and shows are taking notice
of this new talent pool, buying TV shows, hiring
talent and stealing concepts that all started on the
Internet. Will this cross-pollination make the web
more like traditional TV, transform traditional TV
into something more akin to the web or something
in-between?
3:15 to 3:30 – Networking Break
3:30 to 4:45 – Panel Four
Here, There and Everywhere: TV Leaves the Living
Room
The Internet, along with the underlying
technologies that gave rise to the Internet,
are taking TV content around the house and
on the road, cutting the cord that used to
make video viewing a stationary activity.
The iPhone era is bound to intensify the
rise of mobile video, while new
place-shifting technologies are slicing the
tether between set-top and TV sets. How
does this new era of mobile video change the
nature of both traditional TV and
Internet-delivered video? What new concepts
in mobile video are about to burst onto the
scene?
-
Hiawatha Bray,
Technology
Columnist,
The Boston Globe (moderator)
-
Ted Malone,
Vice
President, Sling Media
-
Tara Maitra,
Vice
President, General Manager of Programming,
Tivo Inc.
-
Dennis Miller,
General Partner,
Spark Capital
-
Michael Gordon,
Chief Strategy Officer, Co-Founder,
Limelight Networks
4:45 to 5:00 – Closing Remarks
6:00 to 8:00 –
Reception
